Every organization has a story.
Told right, yours
can change the world.Fundraising. Programs. Communications. Advocacy. Partnerships. Whatever your departments may be, they are the columns of your organization. Which support the arch that is your brand. And the keystone? That element upon which everything rests? It is your story—told right.
It can make it impossible for people to look the other way.
What to say. How, when and where to say it. Nuance these details correctly, and you can rise above the more than 1 million nonprofits clamoring for attention. And overcome people’s reluctance to support a cause that may seem far removed from the demands of everyday life.
It can free you from your dependence on drive-by philanthropy.
Values are what drive you. But money is your organization’s lifeblood. Ironically, nothing can siphon more of your time than the effort you expend in search of funding. Brands—the great ones—do more than provoke one-time reactions; they cultivate long-term relationships, and amass bases of support that endure.
It can inspire a renewed sense of organizational clarity.
A brand carefully contemplated is a brand poised to achieve the extraordinary. A well-timed dusting off of your organization’s soul. Its effects can be profound. A newfound confidence. A rejuvenated sense of purpose and determination. A fine-tuned voice, which now not only resonates, but reverberates.
It can foster such a deep understanding of the good you do that your relevance is never questioned.
Beyond yesterday’s politics. Beyond today’s Dow Jones Industrial Average. Beyond tomorrow’s headlines. Beyond all that is temporal, there is something more. An eternal truth. A moral imperative. One that, if properly framed, people must believe in—and act on—no matter what.
It can tap the power of the human spirit, and build a community of believers.
From one spark a fire ignites. From one seed a forest grows. From one pebble infinite ripples radiate. All it takes is one organization to get a critical mass of the right people. And real change can happen. Your story told right. It can be the steel that strikes the flint, the spark that ignites a movement.
Who’s helping you tell yours?
We’re The Matale Line.
And we’ve had the privilege of being able to help some of the world’s most consequential nonprofits, NGOs and foundations tell their stories.
From research that is equal parts humanistic and scientific.
To inspirational strategic planning that is, as Earth Day Founder Dennis Hayes found, “stimulating and mind-stretching.”
To bold creative that never exploits subjects or shames audiences, but instead, strives to elevate, to inspire, to empower—always.
Your story told right.
It begins here: