Good Samaritan Society

As the largest nonprofit provider of elderly care in the United States, the Good Samaritan Society (GSS) has an impressive reputation for offering not only an exceptional service, but also an exceptional spiritual dimension. The Matale Line helped GSS develop a unifying brand message, and we’re integrating that message into all of their product-level communications. Our efforts, a recent media test showed, resulted in a five-fold increase in inquiries from potential customers.