A dramatic increase in funding, and adoptions!

Animal welfare organizations are locked in a pattern of “competing” with each other for the attention of the 7% of the population that is truly passionate about the plight of animals. Yet more than 60% of us have pets.

Perhaps the distinction is that we do not think of our pets as animals, because they are integral members of our families. Perhaps The Humane Society doesn’t just help animals, they help people even more.

The Humane Society Manifesto spawned a truly different kind of communication campaign. One that rekindled morale, increased adoptions, and raised annual donations by 50%. And, the campaign garnered an exceptional amount of donated media, because bus systems and outdoor advertisers just “…loved the message.”