Free the world from hunger.

Much to our surprise (and glee) many organizations have been inspired by the boldness and impact of UNICEF’s Believe in Zero campaign—particularly within the United Nations. When the World Food Programme asked us to create a similarly inspired concept for their work, we were honored to do so.

The pressure to base the campaign on statistics and facts—such as the financial return on every dollar invested—is ever-present with UN organizations. But WFP had the courage to take a different path based on a transcendent human truth. We rooted our solution in the fact that every human being has the right to be free of hunger, and that conquering hunger opens the door of hope and possibility to everything else in life.