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Creativity.
Courage.
Learning.

An abiding commitment to making the greatest difference possible.

Impact is a moral imperative

While they vary in size, mission, and where they serve, all our clients have one thing in common: they are restless and dissatisfied. They seek breakthrough strategies and innovative, creative solutions that help them reach their highest potential—because they see success as a moral obligation. Here are a few examples of some of our recent work (we're happy to provide case studies and client references upon request). 

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  Recent Work  

You. Us.
Better together.

OPERATING STRATEGY • BRAND STRATEGY • MARCOM PLANNING • COLLATERAL • PRINT ADVERTISING • BROADCAST ADVERTISING • SOCIAL MEDIA • PHOTOGRAPHY • FILM

Seattle Cancer Care Alliance (now Fred Hutch) is unquestionably one of the world’s most important cancer centers – integrating the most advanced science with the very best in clinical care. They are a destination care center for people with advanced and complex cancers from every corner of the earth.

 

Which is why it was so surprising to learn that many in SCCA’s own backyard (the Northwestern US) often ranked SCCA second or third in terms of preference for care. What we found was that SCCA utilized their communications channels to explain how all the various complex parts and pieces of the Alliance were able to work together. What was missing is what that complex collaboration could actually mean to people who were going through the single greatest challenge in their lives.

 

We brought personal meaning to their tagline of “Better together” by helping prospective patients see that they are the “captain” of their care team. This work not only helped their communications, it helped them build a pioneering patient-centered operating model.

  Recent Work  

Elevating philanthropy.

BRAND STRATEGY • MARCOM PLANNING • WEB CONTENT • SOCIAL MEDIA • COLLATERAL • LOGO DESIGN

WINGS is a global network with an incredibly compelling agenda to challenge how philanthropic work is done. Their mission is nothing less than to push philanthropic organizations to rise to the challenge this moment in history represents.

In essence to elevate work of the entire philanthropic sector.

WINGS leadership and Board of Directors asked The Matale Line to rebrand the organization and create a more impactful approach to communications and strategic priorities – so the brand we developed together would not just define what WINGS had to say but influence how behavior and strategic priorities.

In just a few short years after their rebrand, WINGS has more than doubled their membership, quadrupled their staff, dramatically increased their financial resources and now work across 50+ countries. Perhaps most important of all, they have rapidly risen to be the seminal thought leader in the philanthropic sector.

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  Recent Work  

Investing in human potential.

BRAND STRATEGY • MARCOM PLANNING • FUNDRAISING STRATEGY • CULTURAL CHANGE • IMPACT MEASUREMENT • DIGITAL COMMS • COLLATERAL • TRAINING • PHOTOGRAPHY • FILM

Many argue that the grass-roots idealism behind micro-lending has morphed into a multi-billion-dollar financial industry. That a focus on people living on less than $2.00/day has slowly (d)evolved into meeting the needs of the “unbanked.”

 

The people of FINCA never lost site of the fact that micro lending is less about “banking” than it is about a deep-seated belief in the power of human potential. We saw FINCA at the vanguard of a humble, hopeful, transformative social movement – rooted in the belief that the solution to poverty can be found by unleashing peoples’ wisdom, talent and work ethic.

 

Our work was no more (nor less) challenging than helping FINCA see past the spreadsheets and embrace their leadership role. Reminding everyone that microfinance was an idea that was ahead of its time, and today the potential to serve the world’s most disadvantaged people has never been greater.

Recent Work

We are the ones we’ve been waiting for.

BRAND STRATEGY • MARCOM PLANNING • FUNDRAISING STRATEGY • SOCIAL MOVEMENT BUILDING • IMPACT MEASUREMENT • WEBSITE • PRINT ADVERTISING • BROADCAST ADVERTISING • OUTDOOR/TRANSIT ADVERTISING • GUERRILLA MARKETING • TEACH-INS • DIGITAL COMMS • TRAINING • PHOTOGRAPHY • FILM • SOCIAL MEDIA 

We are living at the intersection of many powerful sources of “dis-ease,” and it is having a profound impact on our sense of well-being – particularly among historically disenfranchised people. Racism and xenophobia have reopened deep existential wounds; our core values and public discourse seem hopelessly polarized; and a Global Pandemic added fuel to our growing isolation. At the peak of the COVID-19 crisis as many as 40% of Americans experienced mental health symptoms — and the system that is supposed to help is buckling under the stress.

 

A consortium of mental health and social service providers asked for solutions and we conceived the idea of A Mindful State: a first-of-its-kind, people-powered platform that was purpose-built to work “upstream” of the clinical mental health system. Starting from scratch, we grew an active community of tens of thousands of people and gave them a digital gathering place – created and sustained by “regular folks” and supported by mental health professionals. A Mindful State became a critically important platform that provided easily accessible, culturally relevant, and deeply personal resources to people who are struggling.

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  Recent Work  

Transforming social impact orgs.

STRATEGIC PLANNING • BRAND STRATEGY • FUNDRAISING STRATEGY • CAPACITY BUILDING • SOCIAL MOVEMENT BUILDING • MARCOM PLANNING • EVENT PLANNING • SOCIAL MEDIA • COLLATERAL 

The Resource Alliance is known globally for the amazing International Fundraising Congress—where 1000 people from 60 countries gather in Amsterdam to share ideas and learn from leading experts in the field of resrouce development.

But the “best fundraising conference in the world” is only the beginning. RA is committed to breaking down sector barriers, sharing new models of social impact, and empowering 50,000 change-makers around the world with the income, knowledge, and tools they need to thrive.

The Matale Line helped develop the Manifesto that transformed the Resource Alliance. A strategic plan to map the way forward, and a case for investment to increase funding for their world-changing mission. We are so committed to their work that our founder, Bill Toliver, is honored to serve as chair of the Resource Alliance board.

  Recent Work  

No donors.
No beneficiaries.
No heroes.

BRAND STRATEGY • MARCOM PLANNING • FUNDRAISING STRATEGY • SOCIAL MOVEMENT BUILDING •
WEBSITE • COLLATERAL • GUERRILLA MARKETING • EVENTS • PHOTOGRAPHY • FILM

Goonj was born 25 years ago with the humblest ambition — to provide India's most disadvantaged people with one of the most fundamental human needs: clothing. Today Goonj is one of India’s most celebrated “home-grown” nonprofits, impacting the lives of millions of Indian people every year.

 

At a time when the traditional model of “charity” seems ever-more out of touch,  Goonj offers a completely different concept of social impact. A way to turn individual transformations into collective reformation. A way that puts human dignity, and the wisdom and talent of disadvantaged people at the center of everything.

 

We are honored to have worked with the people of Goonj for many years, helping them tell their story. Recently we have helped create the Goonj Foundation to share their unique approach to social impact work with NGOs, Social Entrepreneurs and students around the world.

In the words of the people we serve.

"The Matale Line uncovered core truths that altered our self-perceptions, energized our sense of purpose, and infused clarity in our organization. Their work is stellar; the experience, truly memorable."

— Joanne Ritter | Director of Marketing and Communications,
Guide Dogs for the Blind

"Bill has a genuine interest in what we are doing, and very clearly gets it. We really enjoyed working with him and his team. I'm super impressed by their deep sector knowledge, down-to-earth attitude, sense of humor, and zealous enthusiasm for GlobalGiving."

— John Hecklinger | Chief Program Officer, GlobalGiving

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